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Embrace, extend and extinguish

"*Embrace, extend, and extinguish*",^[1]
<http://encyclopedia.thefreedictionary.com/Embrace%2c+extend+and+extinguish#cite_note-DeadlyEmbrace-1>
also known as "*Embrace, extend, and exterminate*",^[2]
<http://encyclopedia.thefreedictionary.com/Embrace%2c+extend+and+extinguish#cite_note-2>
is a phrase that the U.S. Department of Justice
<http://encyclopedia.thefreedictionary.com/United+States+Department+of+Justice>
found^[3]
<http://encyclopedia.thefreedictionary.com/Embrace%2c+extend+and+extinguish#cite_note-3>
was used internally by Microsoft
<http://encyclopedia.thefreedictionary.com/Microsoft>^[4]
<http://encyclopedia.thefreedictionary.com/Embrace%2c+extend+and+extinguish#cite_note-4>
to describe its strategy for entering product categories involving
widely used standards, extending those standards with proprietary
<http://encyclopedia.thefreedictionary.com/Proprietary+software>
capabilities, and then using those differences to disadvantage its
competitors.


Fonte:

http://encyclopedia.thefreedictionary.com/Embrace%2C+Extend+and+Extinguish


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